Situated in the north-eastern part of Yamagata Prefecture, Shinjo is a town of 40,000 people known for its tremendous snowfall. During the winter, when the town is transformed into a mountain of snow piled deeper than two meters, the people of Shinjo spend their days shoveling and ploughing. When the harsh winter subsides and spring comes to Shinjo, the citizens celebrate the changing seasons with an event called the Kadoyaki Festival, where they eat Pacific Herring (which they call Kado in their local dialect). In summer, they parade grand festival floats around town to celebrate their Shinjo Festival, which started 260 years ago. In fall, they hold a festival to fly traditional kites. Shinjo Station is the terminal station for the Yamagata Shinkansen, which connects Tokyo and Yamagata, letting more people than ever to bask in the welcoming glow of these festivals. Visitors will delight in seeing the magnificent festival floats or the beautifully decorated kites.